Heather Riddell
hriddell@uwf.edu – Pensacola, FL
Teaching Experience
University of West Florida
Associate Professor
Assistant Professor
- Teaching undergraduate and graduate social media and public relations courses.
- Produce scholarship in social media, public relations, and pedagogy.
- Serve on committees in the department, college, and university.
Aug 2024 – Present
Aug 2018 – Aug 2024
Pensacola, FL
George Mason University – General Lecturer
- Taught basic course communication courses.
Aug 2015 – Jan 2018
Fairfax, VA
Northern Virginia Community College – Adjunct
- Taught basic course communication course.
Aug 2012 – Dec 2017
Woodbridge, VA/ Manassas, VA
Education
George Mason University
Ph.D. Communication
Dissertation: Crisis Communication on Social Media: A Comparison of User-Generated Messages to Traditional Media and Organizational Framing
Awards: Dedication to the Department, May 2017
Dedication to the Program, May 2018
Aug, 2018
Fairfax, VA
Clemson University
MA, Professional Communication
Thesis: Project HOPE Foundation: Creating an Identity
May, 2010
Clemson, SC
Professional Experience
Northern Virginia Community College
Jun2016 – August 2018
Social Media Manager
- Created strategic plans for the college social media accounts
- Coordinated content curation for web and social media accounts
- Arranged photo/videography shoots
Northern Virginia Community College
July 2013 — June 2016
Internal Communications Specialist
- Designed and launch new home page content
- Worked on internal communication messages
- Partnered with the campuses to promote events
Northern Virginia Community College
June 2011— July 2013
Campus & Community Relations Specialist
- Managed internal communication messages
- Interacted with local business to enhance the college-to- business relationship
- Led campus public relations and advertising initiatives
Courses Taught
- First Year Composition (ENGL 103)
- Introduction to Communication (CST 110)
- Interpersonal Communication (CST 126)
- Public Speaking (COMM 100)
- Interpersonal and Group Interaction (COMM 101)
UWF Courses
- Writing for the Communication Professions (COM 2713)
- Integrated Advertising & PR Concepts (COM 3003)
- Fundamentals of Social Media Communication (COM 3471)
- Special Topic: Political Communication on Social Media (COM 4990)
- Social Media Content Development (COM 4561)
- Social Media Management (COM 4564)
- Social Media Content Curation (Graduate Course COM 5933)
- Social Media Management (Graduate Course PUR 6937)
- Social Media for Ad & PR (Graduate Course PUR 6990)
- Political Communication on Social Media
- Social Media Agency (COM 4566)
- Special Topic: Social Media and Society
- Designed Certificate: Social Media Communication (began Fall 2022)