Key research areas: social media, crisis communication, pedagogy, digital health communication, user-generated content, AI in communication
Publications
Riddell, Heather (2024)“Investigating Social Media Users’ Preferences of Content and Sourcing During a Crisis” Communication and the Public. https://doi.org/10.1177/20570473241254175
Riddell, Heather and Bradshaw, Amanda (2023) “Dewey and Social Media: Using a Pragmatic Approach to Designing a Foundational Social Media Communication Course” Journal of Public Relations Education. 9 (2) 2-37.
Alpert, J.; Bradshaw, A.; Riddell, H., Chen, X. and Chen, H. (2022). “Young adults’ attitudes towards vaping content on Instagram: Qualitative interviews utilizing the associative imagery technique” Qualitative Health Communication, 1 (2) 22-34.
Riddell, Heather, and Fenner, Christopher (2021) “Hey Google: A thematic analysis of Twitter users’ comments on the privacy of AI devices in the home” Explorations in Media Ecology 20 (4)457-477.
Song, Charlie, Riddell, Heather, and Ryan, Stuart (2021) “Improving Students’ Oral Communication Skills Through an Interdisciplinary Problem-Based Learning Opportunity in a Sport Management Course” International Journal of Physical Education, Fitness and Sports 10 (3) DOI: 10.34256/ijpefs2133
Alpert, Jordan; Chen, Huan; and Riddell, Heather (2021) “Vaping and Instagram: A content analysis of e-cigarette posts using the Content Appealing to Youth (CAY) Index” Substance Use and Misuse
Riddell, Heather, and Fenner, Christopher (2021) “Hey Google: A thematic analysis of Twitter users’ comments on the privacy of AI devices in the home” Explorations in Media Ecology
Riddell, Heather, and Fenner, Christopher, (2020) “User-Generated Crisis Communication: Exploring Crisis Frames on Twitter During Hurricane Harvey” Southern Communication Journal, 1-25, https://doi.org/10.1080/1041794X.2020.1853803
Riddell, Heather, and Broeckelman-Post, Melissa A., (2019). “An Analysis of the Impact of Preparation Assignments in a Public Speaking Course.” Florida Communication Journal, 47 (1),71-81.
Conferences
Riddell, Heather and Clark, Merrill C. (2023) “Mobilizing Gen Z: Exploring Generational Freedom Through Get-Out-The-Vote Messages on TikTok” National Communication Association, National Harbor, MD, 19 November 2023.
Riddell, Heather; Fenner, Christopher, and Kearney, Christina (2023) “Do we have to work in groups? Using Enneagram Harmony Triads for Improved Group Formation in the Classroom” National Communication Association, National Harbor, MD, 18 November 2023.
Bradshaw, Riddell, Markovich, & Hampton (2023) “A Year in the Life with ‘Lazy Eyes’: Exploring the Framing of Strabismus on TikTok and the Uses and Gratifications of Users” 2023 AMHCR Conference, Crested Butte, CO, 2 March 2023.
Riddell, Heather; Gilmore, Kristi; Fenner, Christopher; Prayaga, Lakshmi, and Devulapalli, Krishna (2022). “Meta Crisis: A Sentiment Analysis of the Facebook Whistleblower Response” National Communication Association, New Orleans, LA, 17 November 2022.
Riddell, Heather and Fenner, Christopher (2022). “Barging Into Crisis: Investigating Communication to Stakeholders after Hurricane Sally” Southern States Communication Association, Greenville, SC, 8 April 2022.
Riddell, Heather, and Mullins, Logan (2021). “Examining the Usage of Personification of COVID-19 for Collective Coping on TikTok” National Communication Association, Seattle, WA 18-21 November 2021.
Alpert, Bradshaw, Riddell, and Chen, H. (2021) “Young adults’ preferences of vaping content on Instagram: Qualitative interviews utilizing the associative imagery technique.” AEJMC, Virtual, August 2021.
Riddell, Heather (2021) “Dewey and Social Media: Using a Pragmatic Approach to Designing a Foundational Social Media Communication Course” Southern States Communication Association, Virtual, April 2021.
Pluretti, Frampton, Kirschner, Liu, Ramirez, Riddell, and Salazar (2020) “New Notification: People are Viewing Your Profile” Social Media Surveillance and the Intersections of Power and Resistance. National Communication Association, Presentation Postponed to 2021 due to COVID-19.
Riddell, Heather (2019) “Crisis Communication on Twitter: A Survey of Users’ Preferences of Content and Sourcing” National Communication Association, Baltimore, MD, 15 November 2019.
Riddell, Heather, and Fenner, Christopher, (2019) “User-Generated Crisis Communication: Exploring Crisis Frames on Twitter During Hurricane Harvey” National Communication Association, Baltimore, MD, 14 November 2019.
Riddell, Heather, and Fenner, Christopher, (2019) “Hey Google: A thematic analysis of Twitter users’ comments on the privacy of AI devices in the home” National Communication Association, Baltimore, MD, 14 November 2019.
Song, Charlie; Riddell, Heather, and Ruckman, Matthew, (2019) “Improving Students’ Oral Communication Skills through a Service-Learning Project in Sport Marketing” North American Society for Sport Management Conference, New Orleans, LA, 30 May 2019.
Riddell, Heather (2018) “An Analysis of User-Generated Crisis Communication Behaviors on Twitter” National Communication Association, Salt Lake City, UT, 8 November 2018.
Riddell, Heather (2018). “An Analysis of Commodity Message from Women on YouTube.” Eastern Communication Association Conference, Pittsburg, PA, 28 April 2018.
Riddell, Heather, and Murphy, Joshua (2018). “Image Repair: The Impact of #BrusselsLockdown and the #CallBrussels Campaign” Top Paper Panel, Eastern Communication Association Conference, Pittsburg, PA, 27 April 2018.
Broeckelman-Post, Melissa A., and Riddell, Heather (2018). “An Analysis of the Impact of Preparation Assignments in a Public Speaking Course.” Competitive Paper Panel, Central States Communication Association Annual Convention, Milwaukee, WI, 4 April 2018.
Riddell, Heather, and Murphy, Josh (2017). “A Thematic Analysis of Information Seeking Versus Social Support/Validation on Health and Fitness Social Media” National Communication Convention, Dallas, TX 17 November 2017.
Riddell, Heather; Espinosa, Kristy; and Hamdi, Elmira (2017). “An Analysis of the Uses and Effectiveness of Air Force Social Media in Reaching Target Audiences” National Communication Convention, Dallas, TX 16 November 2017.
Riddell, Heather (2016). “Adjusted Identity Management Theory Model for Virtual Third Cultures.” Presented at the National Communication Association Convention, Philadelphia, PA, 13 November 2016.
Riddell, Heather (2016). #BrusselsLockdown: An Analysis of the Civic Response on Twitter to Terrorism”. Presented at the National Communication Association Convention, Philadelphia, PA, 12 November 2016.
Riddell, Heather (2016). “Identity Management Theory in Virtual Third Cultures.” Presented at the Virginia Association of Communication Arts and Sciences Conference, Fairfax, VA, 22 April 2016.